Allsteel NeoCon 2017
Your business changes. Adapts to challenges. Seeks new opportunities. The guiding idea for Allsteel’s 2017 Neocon showroom was continuous evolution. Actual customer solutions and stories were crafted into an overall experience designed to connect visitors to the Allsteel brand. The ultimate goal of the design was to present concepts in such a relevant and compelling way that customers will see themselves in the space and want to work in the settings.