Allsteel NeoCon 2017

Allsteel NeoCon 2017
Chicago, IL

Repeated critical activities and work processes create value for companies. This concept is the guiding idea behind the design for the Allsteel’s Neocon 2017 showroom. Actual customer solutions and stories are crafted into an overall experience designed to connect visitors to the Allsteel brand. The ultimate goal of the design of the space is for the concepts to be presented in such a relevant and compelling way that customers will be able to see themselves in the space, and will want to work in the settings.