Allsteel Boston Showroom
The design for the Allsteel showroom in Boston was guided by its location. Boston Harbor is visible from the space, so the concept of water and buoyancy were celebrated. At the same time, very important functional parameters and user experience profiles informed our approach to the space, and balanced the conceptual inspiration. The ultimate goal of the design of the space was for the concepts and the functionality to be presented in such a relevant, compelling, and accessible way that potential customers would be able to see themselves in the space.