We tell three-dimensional stories

 

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Allsteel Boston

Views to Boston Harbor are reflected in the conceptual design of Allsteel’s showroom, celebrating water, buoyancy and fluidity. We balanced this conceptual design direction with functional requirements, including a deep understanding of Allsteel’s customer experience profiles. The ultimate goal of the design was to present concepts in such a relevant and compelling way that customers will see themselves in the space and want to work in the settings.