We tell three-dimensional stories



Allsteel Boston

Views to Boston Harbor are reflected in the conceptual design of Allsteel’s showroom, celebrating water, buoyancy and fluidity. We balanced this conceptual design direction with functional requirements, including a deep understanding of Allsteel’s customer experience profiles. The ultimate goal of the design was to present concepts in such a relevant and compelling way that customers will see themselves in the space and want to work in the settings.